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Video is such a powerful and highly diverse business tool it has become essential at key stages of the sales process, business and people development


Video can dramatically improve the performance of websites, e-commerce sites, prospecting emails, lead generation from social media, referrals, telesales appointment making, quality of sales appointments, invitations to events, presentations for grants and funding applications etc.

Once made, video can be free to distribute through websites, email and social media, it delivers the message with absolute consistency to an infinite number of people anywhere in the world. Also, because it is so effective and costs far less to make than most people think it is by far the most cost effective proactive marketing an organisation can benefit from

The reality is, no organisation can afford to ignore the power video can bring to their business.

10 Stunning Facts About Video Marketing You Cannot Ignore’


Video on social media is shared 1200% more than text and images combined - Brightcove

Businesses get 41% more website traffic when they have video content – Aberdeen

Video on a landing page can increase conversions by 80% … or more! – Visually

Businesses using video grow 49% faster year on year than those that don’t – Aberdeen

Video generates a 157% increase in organic traffic from search engines – Brightcove

Websites with Video generate an average 4.8% conversion rate as opposed to 2.9% without – Aberdeen

Consumers are 4 times more likely to watch a product video, than read about it – eMarketer

Video increases email marketing click-through rates by over 200% - Wirebuzz & Forrester

59% of Executives would rather watch a video than read text – Forbes

Introductory emails including a video benefit from a 96% increased click-through rate - Implix

Discover how video could have a HUGE impact on your organisation with a ‘no obligation’ discussion

Call now +44 (0)20 3370 2242 or email Simon@skillsplayer.com

"If you are not using video to promote your business, you need to start now or you will be left behind by the competition"

Advertising Age